The sound is linked to Dreamybull, an internet creator whose exaggerated vocal clips circulated widely on TikTok and short-form video platforms. As viewers remixed the audio into edits, reaction clips, and gaming montages, the distinctive 'ambatukam' phrasing became a shorthand for chaotic confidence and absurd humour. Its staying power comes from that recognisability: even without context, listeners immediately associate the chant with meme culture, which keeps it circulating in new edits long after its first viral run.