Waszuuup comes from the Budweiser Whassup advertising campaign that first aired in 1999, featuring a group of friends greeting each other on the phone with the same drawn-out call. The ads became a cultural catchphrase in the early 2000s, quoted in everyday conversation, parodied on television and reused in comedy sketches. Its simple, instantly recognisable greeting survived long after the campaign ended because it works without context, signalling friendship, nostalgia and a joke about to happen.
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The exaggerated Waszuuup greeting from the famous Budweiser Whassup commercial, shouted between friends. Creators use it to open funny videos and greet viewers.
This clip captures a group of friends shouting Waszuuup back and forth in loud, stretched-out, playful voices, each call getting more exaggerated than the last. The drawn-out vowels, rising excitement and laid-back, laughing tone make it instantly recognisable even without any picture. It sounds like a phone call between old friends who are just checking in, but turned up for comedy. Hearing it immediately sets a silly, nostalgic mood, making viewers smile before anything else happens and priming them for a joke, a reunion or a deliberately over-the-top entrance.
