Funkmaster Flex built his reputation as a leading New York hip hop DJ on Hot 97, where his bomb sound became as famous as his voice. He used the explosive drop to mark exclusive premieres, aggressive freestyles and moments he wanted listeners to treat as major events. As clips of his shows spread online and producers sampled the effect, the bomb moved beyond radio into mixtapes, battles and meme edits. Today it instantly signals hip hop hype, borrowed whenever a creator wants a moment to feel like a Flex premiere.