Gallina Blanca is a long established food brand known for bouillon and stock cubes, sold in Russia under the name Galina Blanka. The bul bul wording imitates bubbling broth and became a repeatable catchphrase in Russian language posts, remixes and short videos. Online creators reuse the line whenever a recipe is reduced to just adding a cube to water, turning the advert reference into shorthand for lazy cooking. Its simple rhythm made it easy to loop, caption and share far beyond the original commercial context.