Gilberto Barros, nicknamed Leao, built his career as a loud, charismatic presenter on Brazilian radio and television, hosting popular variety shows including Sabadaco and Boa Noite Brasil on Band. Clips of his emphatic catchphrases were later ripped from broadcasts and shared as short audios on meme pages, soundboards and WhatsApp groups in Brazil. This Internacional shout became a reusable reaction because his serious delivery contrasts with trivial subjects, and Brazilian editors still drop it into edits, football banter and travel jokes today.