Follow alerts grew out of live streaming, where creators needed a clear, instant way to thank new followers without stopping the broadcast. A glitch version fits that job especially well because its distorted, digital texture matches gaming, tech and meme-heavy streams, where a clean chime can feel too quiet. Shared through soundboards and short-form edits, the clip has become a handy shorthand for a new follower arriving mid-stream, and it keeps getting reused because it is short, punchy and instantly recognisable as an alert rather than background music.