The plim plim sound is the station ident for Rede Globo, Brazil's largest television network, where it has long been heard between programmes and alongside the network's colourful logo. Because Globo dominates Brazilian prime-time television, the chime became familiar to generations of viewers and quickly recognisable even outside a full broadcast. Online, Brazilian creators turned it into a shorthand for television itself, dropping it into memes, parody news intros, and reaction edits to mock dramatic announcements or give a homemade video a polished broadcast opening.