Cabo Daciolo, a former firefighter turned Brazilian politician, made 'Glória a Deus' his trademark during the 2018 presidential debates, shouting it after nearly every answer until it became a national joke. Clips of the catchphrase flooded WhatsApp and YouTube, and meme pages began spelling it 'Glória a Deux' as a playful twist. Today it sits alongside other Brazilian political meme sounds like Lula e Neymar as a go-to celebration effect, used far beyond politics whenever a moment deserves an over-the-top blessing.