Gorilla Tag launched in early access in 2021 as a VR movement game, and its community quickly built ghost lore around strange figures said to haunt public lobbies. Stories about named ghosts, frozen players and distorted audio spread through YouTube and TikTok clips, turning a normal lobby into a horror setting. The ghost scream grew from that culture, used as the audio cue that a haunting has started. It remains popular because fans instantly connect the wail with being chased through dark maps by something that should not be there.