Put it at the exact reveal beat, after a short build-up with Sudden Suspense and before the reaction shot. Follow it with Nelson Ha Ha to stretch the laugh, keeping the gotcha moment as the single turning point in the edit.
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This is a sub-second spoken clip saying 'gotcha bitch' in a sharp, direct tone, landing the whole line in well under a second. It feels smug and confrontational, like catching someone red-handed and rubbing it in with a single word. That blunt, instant payoff leaves no room for a reply.