Granny is an indie survival horror game first released for mobile in 2017, in which the player must escape a house while avoiding its murderous title character. When she catches the player, the game ends with a sudden jumpscare, and clips of that moment became widely shared in gameplay videos, reaction compilations and horror TikToks. Fans recognised the sound instantly, and editors began reusing it outside the game as a shorthand for being caught, failing a stealth challenge or walking into a trap, which has kept it popular in horror edits years later.