Place it at the exact moment a food topic derails your edit, then follow it immediately with the Bruh button for a stunned reaction, and finish with the Meme Instant Sound Button hit to underline that the whole tangent was intentional.
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This is an ultra-short 0.3-second meme clip named for grape jelly, just long enough to drop the reference and stop. It feels random, silly and gleefully out of place, giving listeners a brief hit of absurd humour that works precisely because the mention comes from nowhere.