Grand Theft Auto V, released by Rockstar Games in 2013, shows the word WASTED in large grey letters whenever the player character dies, accompanied by this distinctive sting. The screen and sound were already familiar from earlier Grand Theft Auto games, but the fifth instalment made them widely recognisable through gameplay videos and livestreams. Editors soon lifted the sting out of gameplay and began using it as a universal shorthand for failure online, and it has stayed popular because the sound alone instantly signals that something has gone badly wrong.