Place it at the turn of an edit, after a Dun Dun Dun sets up the expectation and before a Vine Boom lands the reaction, so the three beats build in order and the middle one carries the joke.
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This five-second clip is a repeated 'gua' vocal burst, with the calls piling up and one long, drawn-out 'guaaa' stretching the joke out. It sounds deliberately over-the-top and a little unhinged, which makes it feel silly, chaotic and hard not to laugh at, like a joke that keeps going one beat longer than anyone expects.