The line comes from Warhammer 40,000: Dawn of War, the 2004 real-time strategy game by Relic Entertainment based on Games Workshop's Warhammer 40,000 setting. In the game, Imperial Guard squads use a morale system, and Guardsmen announce when that morale breaks or recovers during combat. Clips of the announcement later circulated on soundboards and in gaming videos, where players reuse it outside the game as a reaction to regrouping, recovering confidence, or surviving a difficult fight with an outmatched team still intact.