Halo Reach, released by Bungie in 2010 for Xbox 360, carried forward the multiplayer medal system from earlier Halo games, rewarding players for rapid multi-kills. The triple kill medal became a familiar marker of skill in matchmaking and custom games, and short recordings of its announcement spread through gameplay videos, montages and soundboards as Halo clips circulated online. It remains popular because the phrase is instantly understood by shooter players, even outside Halo, as shorthand for three fast eliminations in a row.