Hand of Midas is a long-standing item in Dota 2, inspired by the Greek myth of King Midas who turned everything he touched to gold. In game it is bought for farming rather than fighting, letting heroes convert creeps for extra gold and experience to accelerate their item builds. Because that function is so distinctive, the activation sound became recognizable in streams, highlight reels and guides. Online it spread beyond Dota as a meme shorthand for turning anything into profit instantly.