The line comes from Bridesmaids, the 2011 comedy starring Kristen Wiig as Annie Walker, a woman whose bakery failed and whose finances keep spiraling as she plans her best friend's wedding. Her broke, overwhelmed character turned the plea into one of the film's most quoted moments. Clips of the scene spread on social media and soundboards as a shorthand for financial embarrassment, especially around payday, rent and shopping jokes. It remains popular because the delivery is instantly recognizable and applies to almost any money problem.