Bridesmaids was released in 2011, with Kristen Wiig starring as Annie Walker, a woman whose bakery has failed and whose finances keep unravelling while she serves as maid of honour. The help me I'm poor moment became one of the film's most shared reaction lines because it summed up Annie's situation in four blunt words. Clips and GIFs of the delivery spread across social media and messaging apps, and the quote stayed popular as a shorthand response whenever cost, rent, shopping, or travel plans expose an empty wallet.