The line comes from the 2006 comedy Talladega Nights: The Ballad of Ricky Bobby, starring Will Ferrell as a NASCAR driver who thinks he is burning after a crash. In the scene he runs around the track shouting for help from Jesus, Allah and Tom Cruise, begging Cruise to use his witchcraft to remove the invisible fire. The moment became one of the film's most quoted scenes and later circulated widely as a reaction clip and meme sound on social media.