Heroes of Might and Magic III is a turn based strategy game released in 1999 by New World Computing and The 3DO Company. Its campaign and maps are divided into days and weeks, and at the start of each week the game announces creature growth and refreshes mines and resources with a distinctive cue and on screen message. The sound became familiar through years of replay, hot seat games and online videos, so players now share the isolated clip as shorthand for a weekly reset in other games and routines.