The line comes from Darkest Dungeon, the dark fantasy dungeon-crawler developed by Red Hook Studios and released in 2016, where the narrator comments on the player's expedition as events unfold. His dry, literary narration became one of the game's most recognisable features, and individual lines were soon clipped for use beyond the game itself. Online, this particular phrase spread through gaming videos and edits as shorthand for a sudden change in fortune, especially when confidence gives way to disaster. Its lasting appeal comes from that versatility: it fits victories, defeats and ironic reversals alike.