Howard Dean, a former governor of Vermont and Democratic presidential candidate, delivered the scream on 19 January 2004 in West Des Moines, Iowa, after finishing third in the state's caucuses. Intended as a rallying cry to supporters, the moment was replayed endlessly on television news and quickly clipped online, where its unexpected energy overshadowed the speech itself. It became one of the earliest political moments to live on as a meme, and it is still reused today because the yell works instantly without any political context.