Çiğ Köfteci Ali Usta is a well known Istanbul street food seller whose serving style and catchphrases spread widely in Turkish social media videos. He became recognisable for calling customers çocuk adam and for offering lemon with çiğ köfte, a detail central to how the dish is eaten. Short lines from his videos were clipped and reused as reaction sounds, and this lemon question became one of the most quoted. Its popularity comes from the contrast between an everyday food stall question and his very distinctive, energetic delivery.