The phrase itself has been common slang for total indifference long before short form video, and this clipped version circulates as a standalone reaction sound on soundboards and in meme edits. It spread because the meaning is clear in three seconds with no context needed, so creators can drop it over almost any annoying request, hot take or piece of unwanted news. Its lasting appeal is timing rather than novelty, as the blunt delivery still reads as a complete reply that needs no follow up or explanation.