The line comes from SpongeBob Plug 'n' Plays (With Shrek), a video by AquaticNeptune built around SpongeBob-themed plug and play games with an unexpected Shrek appearance. The quote was clipped and uploaded as a standalone meme clip, where its blunt confession of Shrek loyalty gave it a second life. It spread through meme edits, unboxing parodies and Shrek shitposts, riding the long-running wave of ironic Shrek humor online. It endures because the delivery is quotable and the sentiment is relatable to collectors.