The line comes from MadWorld, the stylised black-and-white action game developed by PlatinumGames and published by Sega for the Wii in 2009. It is one of the many voiced exchanges between commentators Howard Buckshot Holmes and Kreese Kreeley, who narrate the game's violent DeathWatch tournament with dark, sports-broadcast humour. Fans later clipped individual lines for soundboards, where this hesitant phrase found a second life as a reaction to confusion and misplaced confidence in gaming clips and memes.