The clip comes from Big Sean's 2014 single IDFWU, a confident breakup track whose chorus turns rejection into a catchy, almost celebratory hook. As short-form video took off, creators began lifting that hook to punctuate walk-offs, blocks, and comebacks, and the phrase itself became shorthand for being done with someone. Its staying power comes from that clarity: listeners recognise the attitude in seconds, even without hearing the full song, so it still works as a quick, funny dismissal in edits today.