The phrase comes from the Brazilian Portuguese dialogue associated with Madagascar 1, where 'surtou geral' is informal slang for someone completely losing their cool. Brazilian viewers recognise it instantly as a comic way of saying that a situation has gone beyond normal, and the clip has circulated as a short reaction sound in Portuguese-language memes and edited videos. Its appeal is its brevity and recognisable delivery, which lets creators signal chaos without explaining it, keeping it useful long after the film's original release.