Commander Shepard is the player-created protagonist of BioWare's Mass Effect series, which began in 2007, and the male version is voiced by Mark Meer. The introduction became one of the character's most recognisable lines because players hear a version of it whenever Shepard meets new allies and adversaries across the trilogy. As clips from the games circulated on soundboards and in fan edits, the short, confident self-introduction took on a second life as a meme for dramatic entrances, letting creators borrow Shepard's authority for an instant character reveal.