Place it at the end of a failed joke sequence, after the setup and the flat reaction, so it closes the bit. Follow it with Sad Violin for a dramatic finish, or put Wrong Answer Game Show before it to frame the flop as a miss.
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This is a short spoken clip in which someone simply states that they are not funny. It feels awkward, honest and a little deflating, like owning a joke that did not land instead of pretending it did. The bluntness makes it relatable for anyone who has tried to be funny and missed.