Into You comes from Ariana Grande's third studio album, Dangerous Woman, released in 2016, and was later issued as a single from that record. The song's sleek dance-pop production and confident vocal helped it become a lasting fan favourite beyond its original chart run. In recent years it has found a second life in short-form video, where creators use short clips of the chorus and verses to soundtrack confident, attractive or flirtatious moments. That association with rizz edits keeps the snippet circulating long after the album's release.