Place it as the very last beat of a clip, after the action has already resolved. Put a crowd reaction or a disappointed groan before it, then let this be the closer with nothing after it, so the edit reads as a finished match rather than another attempt.
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The clip is a sub-second announcer shout of the Portuguese word 'Acabou', delivered in the flat, urgent tone of a 90s football game commentator. It feels abrupt and funny, like a final whistle blown right in your face, turning any small ending into a dramatic full-time result. It comes from International Superstar Soccer Deluxe.