Italian brainrot emerged on TikTok in 2025 as a wave of AI-generated animal and object characters given playful Italian names and narrated in fast, dramatic Italian. Clips of characters such as Tung Tung Tung Sahur and others spread through short-form edits, remixes and reaction videos, where the unfamiliar language and absurd designs became part of the joke. The trend kept growing because each new character could be dropped into a different scene, and the sound became a quick shorthand for random, over-the-top internet humour.