The clip circulates online as a TikTok meme sound built around the repeated name Iulian Hutulca, with users tagging it alongside other short meme audio rather than attaching it to a single film, song or television scene. Its appeal comes from how instantly recognisable the chant is, which makes it easy to reuse across edits, reaction videos and short-form posts without needing an explanation. Because the name itself becomes the joke, creators keep returning to it for entrances, celebrations and absurd moments, and its short length helps it sit neatly inside fast-paced compilations.