Place it at the end of a joke sequence, after the setup and just before the reaction shot, then follow it with a funny ha ha laugh for a second laugh or an evil laugh when the joke turns mischievous.
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This clip is a single drawn-out laugh, stretched across about six and a half seconds, with the repeated 'ja' sound rising and falling as if someone cannot stop laughing. It feels goofy and infectious, turning a small joke into a bigger shared moment.