The sound comes from the television advertising for Jet2, the British holiday company, built around the slogan nothing beats a Jet2 holiday. The advert audio became a viral TikTok trend in 2025, when creators paired it with travel mishaps, airport chaos and overconfident holiday plans going wrong. Bass-boosted edits followed, exaggerating the low end for meme videos and soundboards. It remains popular because the slogan is instantly recognisable in the UK and the boosted version turns an ordinary travel clip into a loud, dramatic joke.