Gangnam Style is a 2012 single by South Korean singer Psy, released as the lead track from his sixth album and accompanied by a music video built around its comic horse-riding dance. The video spread rapidly on YouTube and social media, becoming the first video on the platform to reach one billion views and turning the dance into a worldwide imitation craze. Years later the hook still works as shorthand for viral fame, over-the-top confidence and playful K-pop energy, which is why editors keep returning to it for short, high-energy clips.