The line comes from Joey Tribbiani, played by Matt LeBlanc in the sitcom Friends, which ran from 1994 to 2004. It became Joey's trademark greeting and pickup line, repeated whenever he tried to charm someone new. Long after the show ended, short clips of the line circulated on video platforms and social media, where creators reused it as a shorthand for flirting, confidence and playful attraction. Its staying power comes from how instantly recognisable the delivery is, even for viewers who have never watched a full episode.