The phrase comes from Brazil's viral fascination with Jogo do Tigrinho, the local name for the Fortune Tiger online slot, which spread widely through social media, streaming clips and WhatsApp groups during the game's popularity surge. Short announcement edits turned the name into a reusable meme format, similar to a parody news sting. Creators keep using it because the reference is instantly recognised by Brazilian audiences and because the formal informa framing makes even trivial updates sound dramatic, which suits short comedy edits and reaction posts.