Place it near the end of a short edit, after a reaction clip sets up the joke, and let a light laugh follow it so the Juan and Martha moment closes the scene instead of opening it.
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The Juan Martha clip is a short meme sound lasting about ten seconds, built around the two names in its title. It gives a light, playful feeling, like an inside joke shared between friends who recognise the pair at once. It works best as a quick, knowing nod rather than a long setup.