Ki Kore circulates online mainly as a short reaction audio used in meme edits and reposted clips. Its appeal comes from how quickly the phrase communicates confusion without needing extra setup, which makes it useful on short-form video platforms and in chat-based joke edits. It is often grouped with other reaction sounds such as bruh and goofy ahh sounds because creators use it to comment on strange choices, odd timing and visibly confusing moments. The clip remains popular because it is brief, expressive and easy to drop into almost any comedic format.