The clip takes its name from basketball star Kobe Bryant, whose name fans have shouted for years when throwing anything toward a hoop, from a basketball to a crumpled piece of paper. Dave Chappelle's version gives that familiar playground habit a comedian's timing and delivery, which helped it spread as a short, reusable sound on soundboards and in meme edits. Because it is under a second long, it is easy to drop into videos, streams and reaction clips, and it has stayed popular as a quick way to mark a successful shot.