The King of Fighters '97 is a 1997 arcade fighting game by SNK, and this short sound comes from its character selection menu, where it confirms a player's fighter choice. As arcade and Neo Geo gameplay stayed popular online, the brief menu blip became a handy shorthand for picking a character, a side or a winner in fan edits. Its clean retro tone still works today because it is instantly recognisable to fighting game fans and short enough to drop into a cut without slowing it down.