Labubu is a mischievous, toothy elf-like character from The Monsters series created by artist Kasing Lung and sold by Pop Mart as collectible plush toys and keychains. The character exploded globally in 2024 and 2025 as TikTok unboxing videos, celebrity sightings and blind-box hunts turned it into a viral craze. The ahhh clip circulates online as a fan-made reaction sound, capturing the squeaky excitement of opening a rare figure, and it remains popular because it instantly signals Labubu fandom in short-form edits.