The line comes from the 1967 prison drama Cool Hand Luke, spoken by Strother Martin as the Captain to Paul Newman's character. It was later ranked among the most iconic movie lines of all time and was famously sampled by Guns N' Roses in Civil War. Over time the stern warning escaped its serious film context and became online shorthand for any total breakdown in understanding, shared in reaction videos, edits and memes whenever instructions are ignored or messages get hopelessly crossed between people in everyday situations today.