Lewbert is the irritable doorman of the Bushwell Plaza apartments in the Nickelodeon sitcom iCarly, played by Jeremy Rowley, and his exaggerated scream became one of the character's most recognisable traits. Clips of the shout circulated on soundboards and in fan edits, where it was lifted out of its original scenes and reused as a standalone reaction. Its brevity and unmistakable panic made it easy to drop into unrelated videos, and it has stayed popular with iCarly fans and meme creators who recognise the character instantly from the sound alone.