LG is a South Korean electronics company whose red circular logo and Life's Good slogan have closed its television, phone and home appliance advertising for many years. The short melodic logo sting developed as an audio version of that branding, appearing at the end of commercials, promotional videos and device start-up sequences. As logo compilation videos and brand sound collections spread online, the chime became familiar beyond advertising and was reused in memes, parody outros and fan-made logo remakes.