Life Is Strange is an episodic adventure game first released in 2015, centred on Max Caulfield, a photography student who can rewind time. Throughout the game, Max stays in touch with friends through text messages, and the soft game notification that accompanies those messages became a familiar part of its everyday, small-town atmosphere. As clips and fan edits circulated online, the short chime was lifted onto soundboards and reused outside the game, where it now works as a quick shorthand for an incoming text. Its brevity and recognisable game connection keep it useful for creators today.