Like a Boss became widely recognized online through the 2009 The Lonely Island song and Saturday Night Live digital short of the same name. Short cuts of the hook and title phrase spread across meme edits, gaming videos and reaction clips as a fast way to signal swagger or joke dominance. The sound stayed popular because it is instantly understood, very short, and easy to place on a reveal, pose or punchline. It often appears alongside other classic meme edit sounds such as MLG PWNAGE.